Affo - Mobile Game for Social Housing

Briefed by Shelter, a charity to end homelessness and bad housing, the aim was to come up with a digital campaign to help 18-34 to break stigma around social housing.
Type:
Experience
Deliverables:
Concept, Graphic, UI
Tools:
Adobe Suite, Procreate
Concept

A part of the game suggesting that there’s nothing wrong with getting a support from the government and that social housing could also be a solution for them.

Concept

A part of the game suggesting that there’s nothing wrong with getting a support from the government and that social housing could also be a solution for them.

More fun and engaging interactions

Finding a property with more interactions is more exciting than just with one endless scroll.

Build Affos’ Shelter

Money saved up helps Affos to get their affordable house,
social housing, and it will appear on the main screen.