BMW is a German multinational manufacturer of luxury vehicles and motorcycles.

BMW wanted to better support its Retailers in the UK & Ireland to increase test drive conversion. I was in charge of creating animations and creating functional pages like service booking page, forms and more.

UI Design, Animation
The Brief

When I started on the BMW project, the MVP design had already been completed by senior designers. My role was to create animations and interactions for the design and deliver it to the developers.

Also, I was in charge of creating all the necessary pages, including BMW Electric, BMW Service Online (Tyres, Accessories), and the BMW Group page.


Animations and interactions for enhanced user experience and to help to differentiate a brand from its competitors and create a strong visual identity.

BMW Group

BMW has different offers for retailer, national, and group. The goal of the group site was to introduce group offers while seamlessly leading users to the appropriate retailer.

BMW Service Online

Clean and connected experience for BMW Service Online. We simplified and created clearer journey to reduce drop off rate.